Bailey Hunter Williamson

Bailey Williamson’s career in women’s sports began on the court as a collegiate and professional volleyball player, giving her firsthand perspective on both the power and the opportunity within the industry.

As Senior Vice President of Partnerships at TOGETHXR, the women’s sports media and commerce company founded by Sue Bird, Alex Morgan, Chloe Kim, and Simone Manuel, Bailey leads revenue strategy and brand growth at the intersection of culture and commerce. She builds multi-platform partnerships, original content, and cultural moments for brands including Nike, Google, Dick’s Sporting Goods, TJ Maxx, Stanley 1913, JPMorgan Chase, and Aflac, helping prove that investing in women’s sports is not only meaningful, but smart, scalable business.

Before TOGETHXR, Bailey spent a decade across the NBA and WNBA ecosystem. She joined the WNBA as its first dedicated partnership sales hire and ultimately became Senior Director of Partnership Sales, where she helped shape commercial strategy and created WNBA Changemakers, a groundbreaking platform that redefined how major brands invest in the league. She began her career with the Atlanta Dream, expanding the team’s corporate footprint and community impact.

Across her career, Bailey has generated more than $200M in partnership revenue while remaining focused on a larger goal: building a future where women’s sports are valued, visible, and invested in at the level they deserve.