Chris Hunt

Chris Hunt is a Partner at Legend Labs, where he leads the firm’s sports practice and advises executives, university presidents, athletic directors, coaches, and other leaders across college sports, entertainment, and higher education.

His work focuses on strategic positioning, executive communications, reputation management, crisis response and storytelling, particularly in moments when the stakes are high, and the audience is paying close attention. He has advised organizations including the Southeastern Conference, USTA, the Recording Academy and the Academy of Motion Picture Arts and Sciences, as well as universities including Texas, Tennessee, Florida, Virginia and Washington State.

Before joining Legend Labs, Chris was an Emmy Award-winning producer with Pac-12 Networks, working closely with administrators, coaches and athletes and developing a firsthand understanding of the pressures and opportunities that shape college sports.

Chris also teaches public relations strategy at The University of Texas at Austin.