James Wakefield

James is a Founding Partner of Legend Labs, a strategic communications firm for ambitious leaders and organizations. He operates at the intersection of data, strategy, and design, helping clients build distinctive brands, communicate through major change, and protect their reputations when the stakes are highest. His work spans technology, sports, higher education, and beyond, bringing clarity and direction to complex challenges. He recently completed a three-year stint as an adjunct professor at his alma mater, the University of Texas at Austin, where he taught in the Moody College of Communication.