Kendall Acho

Kendall Acho is CEO of Playbook Tech, Inc., a sports technology company that has become a trusted platform for coaches and athletes nationwide. Since joining the company in 2017 and being elevated to CEO in 2025, she has guided Playbook Tech through a period of sustained growth, now serving more than 40,000 users across its product portfolio.

Before joining Playbook Tech, Kendall worked in college athletics at The Aspire Group, Marshall University, and the University of Detroit Mercy, giving her firsthand experience with the day-to-day needs of coaches and programs, insight that continues to shape Playbook Tech's product direction.

As CEO, Kendall oversees Playbook Tech's multi-product SaaS portfolio of FirstDown PlayBook for football, FastBreak PlayBook for basketball, as well as Flag Football Source for news and information in the growing sport. She steers the company's strategy across product development, partnerships, and growth worldwide. Kendall also serves on the Board of Trustees at Siena Heights University.