Kevin Blue

Kevin Blue is CEO and General Secretary of Canada Soccer and an accomplished North American sports executive with experience spanning executive leadership, commercial strategy, and high-performance sport.

Since joining Canada Soccer in early 2024, Kevin has led a comprehensive transformation of the organization, restoring financial stability, restructuring its commercial relationships, launching the Canada Soccer Foundation, completing landmark collective bargaining agreements, and modernizing governance and operations. During his tenure, Canada achieved unprecedented success at the 2026 FIFA World Cup, including its first World Cup wins and advancement to the final sixteen of the knockout rounds.

Previously, Kevin served as Athletics Director at UC Davis, where he led a financial and cultural turnaround, record fundraising and revenue generation, and breakthrough competitive achievements in football, men’s basketball, and women’s basketball. Earlier, he led commercial functions at Stanford Athletics during a period of significant revenue growth. His essays about the financial structure of collegiate athletics were part of written testimony in previous U.S. Senate committee hearings. Kevin currently serves on the Knight Commission on Intercollegiate Athletics.

Raised in Toronto, Kevin was a Stanford golf captain and Academic All-American. He holds a Ph.D. in Sport Psychology from Michigan State and completed executive studies at Stanford Graduate School of Business.