Nico Harrison

Nico Harrison is a seasoned executive and leader whose career has been built at the intersection of sports, business, culture, and people.

Over more than two decades at Nike, Harrison held leadership roles across sports marketing and basketball, ultimately serving as Vice President of North America Sports Marketing, where he worked with some of the world’s most influential athletes, executives, teams, and organizations. He later served as General Manager of the Dallas Mavericks, leading one of the NBA’s most recognized franchises and helping guide the organization to the 2024 NBA Finals.

Across both experiences, Harrison developed a leadership philosophy centered on a simple belief: leadership is not defined by title or position. It is defined by the ability to build trust, invest in people, make difficult decisions, and positively influence those around you. Known throughout the sports industry for his ability to build authentic relationships, Harrison believes relationships are built through consistent deposits long before you ever need to make a withdrawal. That philosophy has shaped how he has led teams, negotiated at the highest levels, navigated change, and built trust with athletes, coaches, executives, agents, and business leaders.

Today, Harrison brings those experiences to conversations with leaders and organizations across industries.