Tari Haro

A growth executive with a track record of building and transforming businesses, Tari leads commercialization across 3STEP, including national revenue, sponsorships and digital products. She focuses on connecting the athlete journey and creating new value across on-field, on-site and online experiences.

Tari’s career spans roles at industry-leading brands and agencies, including Managing Director and Chief Growth Officer at Erie Street Growth Partners, where she led the growth and transformation team responsible for creating value across the firm’s $2+ billion portfolio, as well as leadership roles at Edelman, Cars.com and iCrossing.

A graduate of the University of Nebraska–Lincoln with a BSc in Journalism and Advertising, Tari is a board member of 8th Light, a software consulting firm, and an active member of Chief, an executive women’s network. She lives in Chicago with her family and is enjoying her “sports era” as a dedicated soccer and softball mom.